Brandon Tuttle
Blog #1
September 30, 2012
There is many ways companies can communicate with their customers and employees. With the change of technology companies are adapting to the different ways to do this. From the time of there being very few ways to communicate with consumers all the way to almost every business having their own website, technology has made more and more things possible. However companies don’t always need the latest technologies to be most effective. Blogging is the newest craze amount business. Blogging can do a lot for a business. Managing communication cheaper and easier, building customer relationships, and helping to expose your business more will do a lot.
Blogger, word press and many other sites offer free blogging platforms that are easy to manage and use. Companies can save a lot of money with the ease of blogs. They will no longer have to pay programmers and website designers a lot of money to create one of their only ways of communication. There are thousands of websites devoted to helping one learn how to use blogs and also offering thousands of free layouts and designs to help your business express itself. Professional SEO solutions, a business blogging website says. “No need to have technical knowledge about HTML or any other complex coding – Most of the things are done by the widgets and plugins available in WordPress blog.”(15)
Daily updates is one of the many ways a business can increase customer relationships. When a customer has a reason to visit your companies information daily it increases the customers desire and bond to a company. “If you have lots of things to share with your readers then you can update your blog on a regular basis with fresh, unique and informative content. Whereas, a website is just one time deal.(15)” Blogs also give the customers ability to interact with the company and help them share ideas and ask questions more easily. ”It moves customers to a conversion point where enough trust is created for people to take the next step and buy.”(7)
No one likes visiting informative websites daily when there is no new information to be seen. With updating your blog more often it will increase website traffic. “This one is obvious, when you update the blog and keep your reader-base well informed then chances to get better traffic are always on your side.(15) Every company could always use more exposure. Showing consumers what they have to offer is invaluable. Managing communication cheaper and easier, building customer relationships, and helping to expose your business will do a lot. Is this something your business needs?
Works Cited
"7 Reasons Why Companies Should Blog." Social Media Marketing and Blogging. N.p., n.d. Web.
29 Sept. 2012.<http://www.jeffbullas.com/2009/07/10/7-reasons-why-companies-should-blog/>.
"15 Reasons Why a Professional Blog Is Better than a Static Website." 15 Reasons Why a
Professional Blog Is Better than a Static Website. N.p., n.d. Web. 01 Oct. 2012. <http://www.seobloggingsolutions.com/15-reasons-why-a-professional-blog-is-better-than-a-static-website/>.
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